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Preview Rihanna’s First Collection for Puma

Rihanna is PUMA's global brand ambassador for women's training and serves as a PUMA Women's Creative Director.

Rihanna is PUMA’s global brand ambassador for women’s training and serves as a PUMA Women’s Creative Director.


A preview of Rihanna’s first Puma collection as creative director.

In December, Rihanna signed a reported $1,000,000 deal with Puma, serving as their Creative Directer and global ambassador for women’s product. This week, Puma released a preview of Rihanna’s first campaign since.

The ad was shared on Puma’s Instagram account with the following caption: “An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @badgalriri” #ForverFaster.

Rihanna for Puma

Rihanna for Puma

This 27-year-old superstar continues to make power moves! Although many could argue that she falls short as a role model, no one can deny the influence Rihanna has on her fans. Beauty, brains, talent and a style like no other, let’s see what this diva from Barbados has in store for us next!

“Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.” -Puma’s CEO, Bjørn Gulden

Rihanna in LAX sporting a Puma T-shirt and red and white Puma sneakers

Rihanna in LAX sporting a Puma T-shirt and red and white Puma sneakers

‘Nothing is impossible with God! Very grateful for this opportunity #Puma’ -Rihanna

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