Nike is making history as they announced that they are featuring a curvy model named Paloma Elsesser for their new ad campaign. The campaign is to represent their new sports bras and features not only curvy but all women in different sizes to promote body positivity.
The sizes for each bra ranges from A to E. They are the first athlete brand to celebrate women in all different sizes and also to promote health & fitness. Elsesser is one of the curvy models to follow in the footsteps of Ashley Graham-who also is a curvy model and maintains a healthy body.
I must say that Nike and other athletic brands like Ivy Park have step it up to celebrate women who have curves while maintaining a healthy lifestyle. The new line of sports bra will hit retails soon and I hope that they will be more athletic lines dedicated to curvy women.
We want to acknowledge Nike for recognizing curvy women in their campaigns. Make sure that you check their line of sports bras when it hits retails.