Rapper Nicki Minaj is about to conquer the world once again as she becomes the first rapper with a mobile game. The Queens diva has partnered with Glu Mobile Inc. which is a leading global developer & publisher of free mobile games for smartphones and tablet devices. Minaj is no stranger to business ventures that includes Myx moscato, a Kmart clothing line, and a series of fragrances.
In addition to the partnership, Glu will include Minaj’s voice, likeness, and a creative direction to create a one of a kind digital experience for players. The game is expected to launch Apple & smartphones next summer. Glu Mobile is also the publisher of Kim Kardashian’s hit game Kim Kardashian: Hollywood which became one of the highest grossing games in Apple’s history.
Here is what Niccolo de Masi, Glu Chairman & CEO said about the new deal:
“I am thrilled to welcome the undisputed queen of hip hop, Nicki Minaj to Glu’s growing list of celebrity partners. Nicki brings to Glu, her audience of 100 million social followers and a new music category. We look forward to combining Nicki’s distinctive style and massive global appeal with Glu’s celebrity social gaming expertise.”
Currently, Minaj is on her Pinkprint tour and gearing up for the store release of her perfume The Pinkprint that will be available in stores in September.