Lane Bryant jumpstart their campaign #ImNoAngel as they promote their lingerie line, Cacique. The campaign feature models Ashley Graham (who recently made history as the first curvy model to be featured in Sports Illustrated), Marquita Pring, Candice Huffine, Victoria Lee and others flaunting their curves in lingerie line.
The purpose of the campaign is to redefine sexy, promote body diversity among women of all ages and different races. So far, the campaign have gotten rave reviews from women on social media and all over the world. Some felt like the campaign is a diss towards Victoria Secret but others feel otherwise.
Here is what the president and CEO of Lane Bryant Linda Heasley tells the Daily News:
“We’re not throwing shade, but we’re definitely throwing curves,”
Check out some behind the scenes footage of the campaign: