Kendrick Lamar is looking to make peace between two of the most notorious gangs in Los Angeles. He’s teamed up with Reebok to make an attempt to unite the Crips and Bloods by debuting his new Reebok Ventilator Sneakers.
The off-white suede kicks have the word “blue” sewn onto the heel of the right shoe and “blue” on the left. The combination of these colors represents both gangs respectively. The tongue pull is inscribed with “Kendrick Lamar” and “TDE,” along with the word “neural” on the front tongue.
In addition to this quest to spread positivity, the Compton rapper received the 35th Senate District’s Generational Icon Award for donating thousands of dollars to support music, sports, and after-school programs in his hometown.
The Kendrick Lamar x Reebok Ventilator will be available for sale starting July 18 for $143.