Supermodel Joan Smalls inked a deal with the major high end cosmetic brand Estee Lauder to start her own lipstick line. Smalls, who is known to rock different color lipsticks wanted to make a line that is dedicated to women who are on the go with smooth lips.
The line will will include twelve vibrant, supersaturated shades that are matte and that will make your lips feel creamy & sexy instead of dry & flakey. The brand posted to their Instagram two weeks ago of the Puerto Rican beauty shooting the campaign for her line and even shot a behind the scenes of her campaign for the line.
“It’s all about self-expression. Just go with your heart and your mood. If you don’t want to go as bold, pat it down with a tissue and use it as a tint, Baby steps.”
Here is a look of her behind the scenes of Smalls shooting her campaign and what the company posted to their Instagram:
There is no word on when the line hit retailers but ladies make sure to be in first in line.