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J. Cole Teams Up With Bally On ‘Off The Grid’ (Short Film)

J Cole for Bally in 'Off The Grid'

 

 

“The Swiss luxury brand, Bally and music artist, J. Cole collaborated on an exclusive pair of hiking boots and a backpack offered in a variety of colors and materials. In support of this partnership, producer BBGUN captures J. Cole’s journey through a short film in Jamaica where he seeks a connection with his surroundings.

This short film is a contemporary celebration of Bally’s long-standing affinity with hip hop culture and its iconic aesthetic. Much like the sneakers of the 90’s, the hiking boot is this generation’s equivalent assertion on everyday style. Taking functional design and transforming it into a luxury item as only Bally can, own the new wave of boots and backpacks that J. Cole hand selected for this unique collaboration, as seen in the film.”

J Cole for Bally in 'Off The Grid'

“J Cole can now claim his own pair of boots and accompanying backpack. Created in collaboration with Bally’s design director Pablo Coppola, the hiking-styled footwear is inspired by the notion of an urban explorer – a motif that mirrors Cole’s travels through the music industry. He’s an artist who’s blazed trails and innovated, but he always remains rooted to a deep sense of history.”
Enjoy the ‘Off The Grid’ Short Film and shop J.Cole’s collaboration with Bally at Bally retailers and online at Bally.com.

 

 

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