Kanye West premiered the nine-minute video for both “All Day” and “I Feel Like That” at the Los Angeles County Museum of Art on Friday 7/24. The video was shot in London by director Steve McQueen (12 Years a Slave) and was shot in three takes. Who were the lucky viewers? According to LA Times:
“It was an event so exclusive that guests were sworn to secrecy and given special instructions about where to arrive and park. Cellphones were banned from the premises. The few journalists allowed past security had to promise not to divulge details online or on social media until well after the event’s conclusion.”
Both songs will appear on Yeezy’s forthcoming album SWISH (formerly So Help Me God).
The video hasn’t officially been released through YouTube or Vevo, but check out footage captured by a fan along with their caption.
“Shot by artist and filmmaker Steve McQueen, the video for Kanye West’s songs “All Day/I Feel Like That” plays upon the relationship between the camera and the subject. As in a meeting between the bull and the matador, it remains unclear who chases whom within the arena. The roles of pursuer and pursued are at times inverted. Shot in a single 9-minute take with natural lighting and minimal context, McQueen accentuates the immediacy and intensity of the performer up close. Every movement of West is seen; every breath felt. It becomes apparent how the song itself fuels West’s performance, from the bravado in “All Day,” to the vulnerability of “I Feel Like That.”